3 ways to stop trading time for money
Apr 29, 2022Letās talk about over-delivering for your clientsā¦
The first few clients I started working with made me feel amazing! I created bespoke plans for them, over-serviced them, stayed overtime on calls and allowed clients to DM me at any time.
After about 6 weeks, I realisedā¦
This is NOT sustainable
It also quickly became clear to me that by consulting in a 1:1 capacity, I had created a ceiling.
When you only focus on 1:1, you limit so many factorsā¦
ā° : Your time
š°: Your income
š : Your reach
š : Your ability to scale
I could only handle a certain number of clients and therefore my earning potential was limited. I was thrown out completely if a client cancelled at the last minute.
Thatās when a mentor of mine mentioned that a group programme might be the way to go.
Completely scalable, a mixture of 1:1 and group mentorship, with lots of resources and a community.
I went for it! My programme Content to Clients, was born.
Now I work less, on my own terms and I earn more money.
And Iām going to share how you can do this tooā¦
01 - Create A Course / Resource Bank
When you work in the consulting space, you will repeat yourself. A lot. Especially around the more tactical areas of your service.
One of the best steps I took was to produce assets that I could use again and again. Not only does this save me time, it also means I have a whole host of lead magnets and content pre-produced.
But I didnāt package them up and sell them as an evergreen course, I use them to supplement my new consulting programme. And whilst I use a course platform to host them, I could have used Google Drive for free.
Hereās how you can do itā¦
- List out all the actions your ideal client needs to take to get to their desired outcome
- Highlight the actions that are the same for every client
- Write out ways you can deliver instructions for them to complete this action, and the best format to supply this in ( E.g. workbook, video training, tool, document etc)
- Choose a platform to host them on (Google Drive, Kajabi, Podia, Teachable, Thinkific, Member Vault)
02 - Create A Blend of 1:1 VS Group
One of the main advantages of 1:1 is that your time is focused solely on one client. But I found it could also mean that clients want to cover smaller topics that arenāt conducive to moving the needle.
The main advantage for a client to take part in a group environment is the fact that they will also meet and learn from other people.
Just last week, I had COVID and had to take a day out to recover. Upon my return, four of my clients had arranged to practice Instagram Lives with each other privately, before āgoing publicā.
Amazing to see!
A group or community will act as a support network for clientsā¦ something that 1:1 simply cannot provide.
Therefore, I recommend considering a blend of 1:1 and groupā¦ the best of both worlds.
Hereās how to do itā¦
- Work out the most suitable times to host group calls. If you work with international clients, consider a morning and an evening session.
- Decide how many 1:1 sessions a client will need to support them during the programme. Base this on the major, strategic actions they need to complete to reach that desired outcome
- Choose a community platform to allow all members to stay in contact with each other (Slack, Discord, Circle, WhatsApp, Telegram)
03 - Now Look For The Quick Wins
To get your programme off the ground, look for people you might be able to help quicklyā¦
- Speak to your existing clients - would they be interested in accessing you more frequently at a more cost-effective rate?
- Run an early bird/beta incentive - communicate through your marketing channels that you are launching your programme and itās available at an introductory rate for a certain period/limited spaces.
- Leverage your network - offer a referral reward to anyone who might be able to introduce you to existing clients.
- Post testimonials/results - one of the best ways of marketing your offer is to showcase how you have helped others. Donāt shy away from posting and repurposing these results multiple times a week.
Switching from a 1:1 model isnāt easy, but if you follow the steps above, youāll make a great start.
As with everything, it's all about testing & learning.
Have a great week.
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