5k Followers from LinkedIn
Jul 12, 2022
I've just completed 90 days of going all in on LinkedIn.
What. A. Platform.
Not to make it all about vanity metrics, but at the time of writing this Iām sitting at just under 5,000 followers.
Not bad for 90 days eh?
Alongside that, nearly a million impressions.
But what are the learnings? What valuable information can I pass on to you?
Quite a lot, actually.
Before you read through the list though, remember:
The things that work for me, wonāt necessarily work for you.
Itās not my way or the highway. Itās actually your way, or the doorway. (Donāt know where Iām going with that, haha).
Soā¦ my top 10 learnings from 90 days on LinkedIn:
01: My āthemed carouselsā get the most likes & shares
ā¤ļø See my Toy Story & Breaking Bad carousels as examples.
02: Single images with breakdowns perform really well, alongside collaboration posts š
See a single image example & my collab carousel with Matt Barker.
03: Iāve seen no difference between scheduled & native posts š
Iāve tried posting directly on LinkedIn & also scheduling using Buffer. It has made absolutely no difference to reach and engagement.
04: Iāve grown my email list by 1,000+ with post CTAs & comment links š£
At the bottom of each post, Iāve directed people towards the comments to grab my free LinkedIn planner. Straight after posting, I also drop the link into the comment section so people can grab it easily.
05: Morning posts perform better than afternoon/evening posts š°
This will be an ongoing debate, but for me, morning posts are where I tend to post ārich mediaā ā videos/carousels etc. They just perform better than anything posted later on. I tend to post at 8am UK time on weekdays.
06: Tagging Lea Turner really helps with reach š¤£
Leaās a LinkedIn āinfluencerā that I met on Instagram. You'll know her already. Weāve got a few little projects coming up. In this case, she wrote a post & I designed it. I posted it just 6 days into my journey and it reached 17,000+ people. But donāt go tagging her in everything, she tells me off enough already.
07: 2 of my top 3 most viewed posts had no hashtags š«
I hate all this hashtag nonsense. The gurus push it so much. I now know that it doesnāt matter one bit.
08: My top 5 most shared posts were all carousels uploaded as PDFs š
Part of my growth strategy for the next 90 days must include carousels. This is good and badā¦ Carousels are my favourite content type to consume & create, butā¦ they take AGES!
09: Remixing a post by Justin Welsh helps you push past 20k impressions š
I stole one of Justinās text posts and turned it into a carousel. He liked it. I liked the reach. If youāre never heard of Jack Butcherās āPermissionless Apprenticeā approach, itās worth taking a look.
Check out the post I stole from Justin here.
10: My text-only posts never exceeded 60 likes, and the share level is minimum š
The lesson here: Attach media to every post.
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So there you go. Hopefully thatās useful to you.
Speak soon!
Chris
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