Add the next £8k/mo to your solo‑founder business
Here's what you need to do to get the full details...
How to get the details
- 1Click the button belowPop in your name + email.
- 2Get the full detailsHow C2C works, what's included + the investment.
- 3Got questions before then?DM me on LinkedIn - I'll answer them myself.
You're good at what you do...
So why's getting clients still so unpredictable?
You're working hard every day... but something's not landing.
You know you're good at what you do.
You've got clients… or you've had clients + they've been happy.
But getting enough of the right ones is unpredictable + unpredictable is draining.
You don't know the EXACT things you need to do every day to consistently hit your income target like every "expert" you scroll past.
People keep saying you "need a strategy" + you have courses + tasks coming out of your ears.
But how can you fix the biggest problem in your business if you can't even name the f*cking problem?
So what IS your problem?
Most of the advice you've been given assumes you already know exactly what you need...
Post more, build a funnel, send DMs, start a newsletter, run ads, get on YouTube…
Or, even worse:
"Here's what I built… now build a smaller version of mine."
Regardless of your offer, income target or the kind of week you actually want to live.
And copying means you'll end up building a business you HATE.
If we don't know what's actually stopping YOUR business from growing...
How the hell can we know what YOU should be doing?
Instead of another list of things you could do, you need to know what to fix next.
Your business is made up of connected parts.
At any given point, one of them is stopping you getting to the next level.
C2C helps you identify which one, fix it in a way that works for YOUR business, then move onto the next.
With C2C, you get to:
Live the week you want to live
Make the money you want to make
Sell the offer you want to deliver
And slap me if I'm wrong…
But that's exactly what you've been missing, isn't it?
Our promise to you
We'll help you add your next £8k/month without needing a ridiculous number of clients, working every hour or copying somebody else's business.
Over 9 months, we'll help you identify + fix the parts of your business that are stopping you getting there.
So instead of constantly wondering what the f*ck you should be doing...
you'll know what to work on, why + what good looks like.
How it works
We build your 4SM™
The 4SM™ is your '4 System Model' - the 4 parts of your business that all feed each other.
Every solo founder needs one: Tanya has one. Marc has one. Lucy has one...
They're all different businesses, but have the same 4SM™ underneath.
The 4SM™ Score
How leveraged is your business, really?
Move the sliders to see your 4SM™ Score.
Your 4SM™ Score
We don't guess. We track.
data points collected from clients
businesses tracked + benchmarked + compared
in verified client wins
The Plan
So, what actually happens when you join C2C?
We run the same loop across your 4SM™, again and again, over the 9 months.
So you're not trying to fix everything all at once… you're building the whole thing, one right-next-move at a time.
First, we work out what's actually stopping you getting to the next level.
We'll look at your numbers + your 4SM™ across Capture, Invitation, Conversion + Delivery. Are the right people finding you, turning into leads, becoming clients… and staying?
Once we know what needs your attention, we fix THAT.
Maybe your offer isn't clear. Maybe people see your stuff but nobody's raising their hand. Maybe leads aren't converting, or delivery's eating your whole week.
Then we turn the fix into something that works, without you having to keep f*cking fixing it every 6 days.
We help you build the systems, assets + habits around it, so that part of the business gets stronger + more predictable. Then we look again.
Results
Here's what it looks like when you get this right...
Why C2C
Why C2C, not something else?
We help you build it your way
No C2C client is running the same business… Jonny sells on calls, straight from his LinkedIn DMs. Joanna converts off an application + a Loom video, only working school hours. They both have the 4SM™ running, but completely different businesses on top. Because we don't teach you to copy ours... We help you build yours.
We don't guess… we have DATA
Every month, C2C clients report the numbers that actually tell us what's happening inside their businesses: leads, calls, sales, revenue, conversion rates, content, client results. Over the last year, we've collected thousands of data points from hundreds of businesses. That means we can compare your performance with real businesses at a similar stage + answer:
- Are you actually behind, or just impatient?
- Is your problem Capture, Invitation, Conversion or Delivery?
- Which number needs to move next?
We don't work off vibes → We're working off benchmarks, built from hundreds of businesses, updated every time someone submits a new result.
So you'll know if you're on track or not... And you'll know exactly what to do about it.
The room's full of absolute legends
Every person in C2C paid multiple thousands of pounds to be here… Ex-Amazon. Ex-Microsoft. Ex-Google. People who've already done some cool sh*t. Most communities = a group chat full of beginners hoping it works. C2C's a room full of people who've already done hard things, doing more hard things, but together. So you're never the most experienced person in the room (and neither is anyone else).
World class tools + materials
You're stepping into something that's been proven + refined over the last 4.5 years. And we're not talking about Chris presenting Google Docs for 4-hours straight... You get access to our full suite of intellectual property.
- Lessons for every specific bottleneck you'll face
- AI Accelerator tools to make the whole process faster
- Research + insight tools that mean you improve in hours, not months
And just as importantly, it's all easy on the eye.
Lots of our clients are visual learners.... So we make everything simple to consume so you can understand + execute faster.
The C2C Team (years of experience, pre-loaded)
If you've been in a sh*t programme before, you'll know the drill. You get handed off to a brand new client success coach who barely knows what they're doing. Then they vanish + get replaced by someone else (who vanishes too). The C2C team have been together for years. And we're in the trenches with you. You're getting years of experience pre-loaded the minute you join us…
Results
Amazing people + amazing results...
From corporate sales floors to building this.
Who's running it?
I'm Chris James
I've made over $2M from LinkedIn, grew an agency from £1M to £5M, + spent 15 years in B2B sales before any of this. Since then I've helped 400+ coaches + consultants do the same, written a best-selling book, + built an audience of around 80,000. None of that matters much to you though. What matters is whether it works for you...
Who it's for
This part's important...
Will it work for you?
- Beginners with zero clients (we can't help you just yet)
- Anyone looking for someone to hand them a generic step-by-step plan to follow
- People who want me + the team to do the work for them
- Anyone who'll abandon something the second it doesn't work immediately
- People who aren't willing to look at the numbers + make decisions based on what's actually happening
- Solo founders who've got clients but know it shouldn't be this f*cking hard
- You're ready to build something that's YOURS, not copycat someone else
- You've got a sense of humour + the hunger to show up + take action
- You're sick of guessing + you're ready to decide
- You want time back (not just more money)
C2C Live
Real people, in real rooms.
You already know working harder isn't the answer...
You don't need another year of hoping the dots all magically connect.
You need:
- One offer capable of reaching your target without stupid volume
- 4 connected systems that move people from attention to clients
- Real numbers showing where the business is leaking
- Experienced people helping you decide what to fix next
- Support that keeps you building when doing it alone clearly hasn't worked
That's C2C.
9 months from now, you can still be running the business manually + wondering where the next client is coming from…
Or you can have your 4SM™ built around the money you want to make, the offer you want to deliver + the life you actually want to live.
- 1Click the button belowPop in your name + email.
- 2Get the full detailsHow C2C works, what's included + the investment.
- 3Got questions before then?DM me on LinkedIn. I'll answer them myself.
